Search intent & keyword research
We identify the terms and questions customers use when researching, comparing and choosing your service.
SEOSEO, AEO & GEO
SEO, AEO & GEO
for better discovery
Help customers find and understand your business through search results, local listings and AI-generated answers. Our SEO work covers technical foundations, useful content, AEO and GEO.
Be discoverable where customers look for answers
A prospect may search for a service, compare providers in an AI answer or check a business on Google Maps. Your website and business information need to give them accurate answers at each step.
We research the questions behind buying decisions, fix technical barriers and improve the pages that explain your offer. The plan connects search visibility to enquiries and sales, with priorities based on your website and target market.
SEO, local visibility and AI answers
Your proposal confirms the deliverables and scope for your business.
Useful content & on-page SEO
We improve headings, titles, internal links and page copy so visitors can understand your offer and take the next step.
Technical SEO
We review crawling, indexing, page speed and site structure, then prioritise the issues that affect discovery and usability.
Local SEO & Google Business Profile
For eligible businesses, we help improve profile details, categories, service areas and website consistency for Google Search and Maps.
AEO & GEO
We organise accurate answers, supporting evidence and business details so your content is easier to interpret in answer engines and generative search.
Authority & reporting
We develop useful resources and relevant outreach opportunities, then report on search visibility, traffic and tracked enquiries.
Search-Friendly Digital Experiences
Examples of sites we have built. These illustrate design and structure; they are not claims of measured ranking improvements.
Our process
How Our SEO Process Works
Audit & Research
We analyse your website, competitors, and market to find the gaps, opportunities, and keywords that will drive the most qualified traffic.
Optimisation
We fix technical issues and optimise your pages, structure, and content so your site is fully primed for search engines and users alike.
Content & Authority
We create and improve content and build quality links that grow your relevance and authority for the terms that matter.
Track & Refine
We monitor rankings, traffic, and conversions, reporting clearly and refining the strategy to keep your results climbing.
Why choose WDN for SEO and AI discovery?
You get priorities you can act on. We explain which technical fixes and content changes matter first, with a plan tied to your services and customers.
SEO connects to the experience after the click. Our web design and content team can improve the page visitors land on, so it answers their questions and makes enquiry straightforward.
You can see the work and its progress. Reports distinguish completed tasks from results, and show the limits of the data rather than promising a ranking or AI citation we cannot control.
Frequently Asked Questions
What are AEO and GEO?
AEO means answer engine optimisation: making content useful for systems that answer questions directly. GEO means generative engine optimisation: improving how your information can be discovered and understood in generated answers. Both rely on accurate content and sound technical SEO.
Do I need separate SEO, AEO and GEO packages?
They overlap. We assess your website, customer questions and discovery channels, then propose one plan with the relevant work. For Google's AI features, existing SEO fundamentals still apply; there is no special AI schema required.
Can you guarantee a top ranking or an AI mention?
No. Search engines and AI platforms control which sources they show. We can improve eligibility, content clarity and technical access, but cannot guarantee rankings, indexing or citations.
Do you help with Google My Business?
Yes. Google My Business is now called Google Business Profile. For eligible businesses, we help with profile setup or improvement, verification guidance, categories, services, hours, photos and consistent contact details. Verification decisions remain with Google.
Can an online-only business get a Business Profile?
Eligibility depends on Google's rules. Profiles generally serve businesses with customer-facing locations or those that visit customers. We check your operating model before recommending a listing.
How soon should I expect results?
The timeline depends on your starting point, competition and the work required. SEO often takes months. We establish a baseline and agree review milestones instead of promising a fixed date for rankings.
What is included in a quote?
The proposal states the audit and implementation scope, content work, local profile work where relevant, reporting frequency and fees. It also identifies work your team needs to approve or supply.
How do you measure success?
We use Search Console and analytics to review search visibility, visits and tracked enquiries. Where data is available, we also review local profile activity and referral traffic. AI mentions sampled during checks are observations, not a complete measure of every generated answer.
Can you work with my existing website?
Yes. We start with an audit. We explain whether improvements can be made on the current site or whether structural issues justify a redesign.
Plan your next steps for discovery
Share your website, target customers and main services. We will identify the next steps for search, local visibility and AI discovery.