Brand direction
We clarify your positioning, audience and message before visual concepts are developed.
BrandingBranding & Identity Design
Branding & Identity Design
in Nigeria
Give your business a recognisable identity across print and digital. We develop logos, colour and typography systems, with guidelines your team can use.
A consistent identity wherever customers meet you
A customer may see your logo on a poster, a social profile or a proposal before visiting your website. We design an identity that works across those settings, with practical rules for applying it.
We start with what your business does, who it serves and how you want to be recognised. Concepts are reviewed with your team before the final files and guidelines are prepared.
What is included in the service
Your proposal confirms the deliverables and scope for your business.
Logo design
Logo variations are designed for the sizes and backgrounds your business uses.
Colour & typography
An agreed colour palette and font system keep your materials consistent.
Brand guidelines
Usage rules explain spacing, colour, typography and how to apply the identity.
Marketing materials
Agreed collateral can include business cards, letterheads, social templates and profiles.
Identity refresh
We review the existing identity and retain recognisable elements where they still serve your brand.
Our process
How We Build Your Brand
Discovery
We learn about your business, your values, your audience, and your competitors, and clarify exactly what you want your brand to communicate and to whom.
Strategy & Direction
We define your brand positioning and explore creative directions, presenting concepts so you can see the personality and feel of each before we refine.
Design & Build
We craft your logo, colour palette, typography, and supporting elements into a cohesive identity, refining with your feedback until it feels exactly right.
Delivery & Guidelines
You receive all your brand files in the formats you need, plus clear guidelines so your identity stays consistent everywhere it appears.
Why choose WDN for your brand identity?
You review the creative direction before it becomes a finished identity. Feedback is part of the process, so the design reflects your business.
The identity is designed for use. We consider print, social and website applications, then deliver the agreed formats and guidelines.
Your brand can carry through to your website and marketing. Our team can apply the same visual system across those projects when included in the scope.
Frequently Asked Questions
How is a brand identity different from a logo?
The logo is one part of the identity. Colours, typography, imagery and usage rules give your team a consistent system across materials.
Which files will I receive?
The proposal lists the deliverables. Final logo formats include print and digital files, with agreed variations and guidelines. You own the final files.
Can you refresh our existing branding?
Yes. We review what customers already recognise and recommend either a focused refresh or a wider identity project.
How long does the project take?
A typical identity project takes two to four weeks, depending on deliverables and feedback. We confirm milestones in the proposal.
Can you apply it to our website?
Yes. Website design and brand application can be included in the same project or quoted separately.
Ready to Build a Brand That Commands Trust?
Tell us what your business stands for and where the identity needs to work. We will recommend the deliverables you need.