If you are currently having a nudge on the need to optimize your web content for better positioning on search, then engaging the service of a professional Search Engine Optimisation (SEO) service is the next line of action.
As a web design and digital marketing agency with ample experience in Search Engine Optimisation (SEO), we will draw from our over 12 years of experience to provide you with insightful tips.
If you are planning to outsource your SEO to an agency and you are looking for clues on how much it could cost, then you made it to the right page.
Search Engine Optimisation (when approached strategically) is one of the best-converting sources of traffic for small businesses. In fact, the success of many small businesses in today’s world where digital marketing is taking the centre stage is hinged on factors such as having a good SEO strategy.
SEO is not quantum science!
Top businesses like Hostinger, HubSpot, Shopify, and Mailchimp has repeatedly proven this with how they leverage a robust content marketing strategy to create a constant flowing tunnel of repeated sales for their SaaS solution.
They create numerous well-refined content pieces, so good that these posts surge to the top of search engine result pages (SERPs). This way, they are able to get their solution in front of more potential customers.
Web positioning through SEO is a cost-effective awareness creation strategy for businesses that are still jostling for exposure in their industry, especially if you have to compare that to investing in PPC campaigns.
SEO is the key to drive ultra-targeted traffic to your website, land more sales and ultimately grow your paying customer base.
How much does SEO cost?
Good SEO is not cheap! But how much does it cost exactly? The cost of SEO cost in Nigeria could be anywhere between a some thousands to of naira to hundreds per month depending on your web needs.
The overall cost depends on quite a number of factors, such as the exact tasks you require the SEO company to perform, the expertise and experience of the SEO agency.
There are different SEO services including ;
- Website SEO audit
- Keyword Opposition to Benefit (KOB) analysis for keyword ranking feasibility
- Content strategy, and implementation
- On-Page Optimisation
- Link Building, Keyword Research
- Competitive analysis, and more.
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Some agencies have prices attached to each of these search optimisation services, while in other cases, the prices are factored into a single contractual offering spanning a period of time for implementation.
Whatever the case may be, we’ll maintain the viewpoint that the SEO specialist should offer a holistic package that is like an entire SEO packet.
So we will estimate the anticipated cost of SEO service in Nigeria based on the above. But just before, let’s consider a few more details on How SEO works, especially for your business.
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How does SEO Work?
SEO is a set of guiding principles implemented to improve the visibility and ranking of a website in search engine results (SERPs).
When a website is judiciously optimized for relevant keywords, it increases the likelihood that it will attract web searchers using those keywords.
Search engines, such as Google, have bots (crawlers) that gather information about content served across websites.
Once your webpages have been indexed by these crawlers, they’ll then be sorted based on proprietary criteria that constantly get updated.
Now the job of an SEO freelancer/consultant is to offer your site in the best possible way it can be indexed for it to be among the first recommendations on SERPs.
There are two main types of Ethical SEO;
- On-page SEO which refers to content and code optimisation, and
- Off-page SEO which entails SEO tactics applied externally to improve the rankings of a website, such tactics include building relationships with related website owners for guest-posting, mentions, and backlink profile optimisation.
If you are still not clear on how SEO can help your business gain more visibility, drive revenue, and unlock greater marketing ROI. We recommend you see this post on how you can leverage local SEO to give your business the boot it needs to do well online.
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How Much Does SEO Cost in Nigeria?
Let me reiterate that it is pretty difficult to simply assign a price tag to the cost of SEO. SEO does not have a one-size-fits-all approach; it depends on the objectives to be achieved for web positioning and the current circumstances surrounding the website.
The price for SEO services in Nigeria can start as low as ₦250,000 and up to ₦800,000. Although the nature of some projects may require the SEO specialist to close contracts well above ₦3,000,000 per year.
The eventual price quote or estimate depends ultimately on the scope of the project, the experience and quality of delivery that the SEO agency handling the project can confidently deliver.
Meanwhile, it’s important to request that your SEO handler provide you with a proposed ethical SEO approach. This way, you can have a clear idea of the extent of services to expect.
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What’s in an SEO Expert?
While writing good content is fundamental and key to getting good SEO results, there is more!
It is not enough to just know how much SEO costs, you should also inquire on the elements or deliverables that make up the entire SEO gig.
The quality of service will vary depending on who is hired, not necessarily the price. Paying more for an SEO does not necessarily guarantee results.
However, there are some common indicators you should pay attention to when working with an SEO expert.
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Always Request a Comprehensive Breakdown of Processes
The SEO freelancer/consultant/expert that’s being hired should give you a clear explanation (preferably in writing) about how they’re going to work on your website. Aside from being able to use it for proper expense evaluation, transparency is required so you know what’s actually going on in your site. While that’s the case, most SEO companies already have a structured breakdown of their process based on the service packages they offer.
Don’t Expect Fast Results
It’s important to emphasize that you should never expect or demand instantaneous results when conducting SEO on your website. As such, if an SEO consultant comes with an offering to help you achieve exponential results over a short period of time, chances are they’re looking to have your site involved in malicious SEO practices.
This, by experience, doesn’t last long with frequent search engine updates. An average period of 3 months should be given to see good results – even if it’s not a very competitive keyword.
If you find Complete SEO Expensive, Ask for an Audit Only
There are times when your website isn’t generating enough revenue to pay for a comprehensive SEO budget. In this case, you can always ask for an audit which will cost just a small fee, then proceed to handling the SEO yourself based on the information in the Audit. Although this type of approach is not always recommended for start-up company websites, it’s very effective for new blogs, static, and landing pages.
Standard SEO Practices
To achieve the intended SEO results, there are sets of SEO guidelines and principles that you need to adhere to religiously. Here are a few of the recommended practices:
Use relevant keywords
Web copies ahould be created based on relevant keywords, this is to help search engines and human users understand what your page is all about. The old basic SEO pinciples still applies.– use the right title tag, logical meta descriptive text, stellarly-composed body of text, and image alt text. When choosing keywords, make sure they are relevant to your website’s content and that they are being searched for by potential customers.
Invest in Good Content
You need to create informative content to attract visitors to your website and encourage them to stay longer. When creating content, focus on providing a two-way value content, valuable for, first; your audience and second, for search engines. Content with exceptional level of depth in terms of information are ranked better on SERPs.
Build Quality links
Mediocre links will kill your SEO efforts, so thread softly! In the quest to build links, it’s important to focus your link building efforts from authoritative websites that have great SEO antecedents. Quality links are like signals to search engines like Google that your page a trustworthy information source, the more trusted backlink you can attract to your pages the better the chances of ranking on search engines.
A common but wrong practice in link building that can harm your SEO is buying backlinks. The best of links can be attracted through an effective content marketing strategy, and link outreaches also work if done from a standpoint of value exchange.
Mobile-First & Responsive design
The percentage of web traffic from mobile devices is about 58.33% of global traffic in the first quarter of the year 2023 (Source: Statista). The number of mobile users globally is on the increase, and so it’s essential to make sure your website is optimized for mobile users and that the website can adjust to different device sizes, be it tablet, desktop, or TV. User experience irrespective of the users’ device should be a top priority when designing your site.
Keep your website up-to-date
To keep your visitors coming back, especially if it’s a micro niche, you want to consistently have content. When updating your website, make sure to add new content that is relevant to your audience.
Get Reliable SEO Expert in Nigeria
Web Design Nigeria is your most reliable partner when it comes to delivering your Search Optimization goals and effectively positioning your business online. Some of our SEO Services include;
- Keyword Opposition to Benefit (KOB) analysis
- Technical Site Audit
- Content analysis strategy & creation
- Proper Site Architecture
- Competitor Analysis
- Website SEO Maintenance Support
- SEO Web Design
- Off-Page & On-Page Optimisation
- Keyword Strategy
- Real-time Metrics, Testing, Analytics & Reporting
We can help you drive targeted traffic to your website, create an effective online presence for your small business, attract targeted organic traffic to your websites and convert them to buying customers or clients.
Discuss your SEO project with us today on 08114900422 or email us your project requirements.
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