Niche blogging is a side profession that can transform your finances and help to cater for your dream lifestyle when morphed into a full-fledge business.
A good number of Savvy Niche bloggers in Nigeria are amassing enormous amount of wealth serving top-notch niche content and attracting huge traffic monthly to their blog.
But looking at the various blogging niches available, it can be confusing picking the right one to start . How do you determine which niche is best for you to profit in as a beginner who is new to blogging?
Read on as we unearth some profitable blogging niches to unlock next level income in your business or professional practice.
Why Pick a blogging Niche?
Niches are sub set markets that allows you to focus your content compass on all important aspect of the market, thus becoming an authority.
For example, a blog about dog breeds will rank easily for a topic like “food people eat that are safe for dogs” than when a general purpose blog writes on the same topic. Also, human readers are of the perception that blog niches are handled by experts in certain topic of field.
What Is A Blog Niche?
A blog niche is one that creates content mainly on a subset market, industry or topic. Your blog will have a better trajectory when you drill down on specific topic area which goes way long to the the central driving force of your blog’s content strategy.
Best Paying blogging Niches
Whatever the niche you decide to settle for, building a successful niche blog demands some level of dedication and committments. it requires that you create genuine value to your audience to drive real impacts that can translate to dollars in your bank account.
Below are some of the best paying blogging niches you can start and be profitable in Nigeria.
1. Digital Marketing Niche
Search engines are digital marketing’s conerstone used by most successful businesses today to unlock their marketing potentials, even though it can be very competitive using them at first to rank your site.
If you know digital marketing in and out, you can use some popular strategies such as web positioning or SEO, content marketing to attract a huge target audience and sell them your product ideas.
The digial marketing niche is quite a broad one, almost impossible to cover all the aspects of digital marketing in one blog except you have a large team of copywriters to handle the content creation.
What i recommend is to capitalize on digital marketing sub niches that soothes fits into your core strenght.
Digital Marketing Sub-niches
Popular digtal marketing niches such as SEO, social media marketing, content marketing, email marketing, influencer marketing, affiliate marketing, pay-per-click advertising, video marketing, etc. Each of these DM niches have tens of subniches that can be explorated.
For example, SEO niche can further be segmented into Keyword research, On-page optimization, off-page optimisation, technical SEO, link building, content creation, Monitoring and web analytics, Site auditing, etc.
Content-rich sub niche sites will get more valuable traffic that is easy to convert compared to blogs that dwell on several topics in the main niche.
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2. News Niche
News blogs are one of the most popular types of blog in Nigeria. The richest blogger in Africa made that feat with a gist blog. But the news niche is also one of the most congested and competitive to blog in Nigeria.
The reason being the huge numbers of stories being covered per day by top news outlets. It’s impossible to replicate such work flow if you will be the only one creating content on your news blog.
I will recommend starting another news blog today only if you have a huge investment to channel into building a team of news correspondence and journalist who are experienced in news content creation.
Though competitive as earlier stated, the news niche is one of the highest-paying blog niches that drive good organic traffic due how much people want to keep abreast of happenings in their world.
News bloggers do not need to think about content to write, the world itself is an expanse of a series of unraveling events every day.
The news niche blog is one of the most versatile and very challenging in that you have to deal with a variety of topics ranging from entertainment, fashion, tech, health, politics, sport, and lots more.
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3. Make Money Online/Finance Niche
A niche is a subset of a market. In this case, the online “make money” niche is one of the best paying because it has a lot of people who are interested in it and are willing to spend money on it. Quite a lot of people are willing to test the waters as far as making money online is concerned, almost everyone wants to make more money and also do it online.
The personal finance and make money online niche blog is popular amongst bloggers in Nigeria. With Gen Zs contributing up to 25% (about 50 million) of the Nigerian total population.
Personal finance and make money online niche blogs have the highest number of visitors in Nigeria. With the current economic meltdown, recession, and inflation in the Nigerian economy, Nigerians are continuously exploring the internet for other sustainable sources of income they tap into.
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4. Entertainment Niche
The entertainment niche is very profitable one. The industry has grown exponentially in recent years and it is expected to continue the growth trend in Nigeria.
That’s becuase Nigerians are one of the most humourus people in the world, their keenly interested in the growth of their over entertainment market valued at over $8m.
They’re wanting to keep tabs on the latest trends, celebrity gists, fashion, events, songs, music videos and lots more.
A small investment in the Nigeria’s entertainment industry such as starting a blog can bring huge returns, because they just can’t get enough of the juicy gossips in every entertainment corners of the country.
And with the current feat of Afro music and cinematic Nollywood movies, Nigerians are always near entertainment niche blogs.
Some content ideas for entertainment bloggers include;
- A blog post about the latest movies in theaters
- A review of a TV show or a new book released
- Music release blogs
- Christian music releases blogs
- Showbiz updates
- Celebrity updates and lifestyle are all great content ideas for entertainment bloggers.
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5. Health Niche
Health niche blogging is a great way to make money everywhere and that’s becuase people place premium value on their wealth knowing that “health is wealth”.
There are many reasons why health niche blogging is so profitable, but it all comes down to one thing: people want to read about how to keep themselves in good shape and lead a healthy life.
They want information that can help them improve their health and wellness, from dieting and fitness to mental health and self-help.
Health niche bloggers mainly dive into topics releating to human’s health, the biggest earners in the health niche blogging are big health organisations, and that’s because they invested hugely in content creation to cover sea of topics and issues in the health niche.
For me, the health niche is the biggest niche to play in and can also be the most difficult if you reall want to earn a decently from the niche. In this light, I recommend to that you very niche down, and to also create a blog that be of immense help to people internationally.
A health niche blog that posts quality content on fitness, diet, mental and exercise can possibly attract thousands of clicks per day if the content idea are superbly refined and empirically written.
But before you set out to stary a blog in the health niche, you also need to be mindful of The E. E.A.T algorithm.
E. E.A.T ranks health blogs based on four criteria: Experience Expertise, Authority, and Trustworthiness (EEAT). The EEAT score is calculated by analyzing the content’s readability based on the authors’ expertise on the topic, and how much the blog has been trusted by readers in the past.
Which means, you need to have some real life field experience as a certified doctor to start a delicate niche like this.
So you want to show as much as possible on your website or blog that you have the expertise and professionalism to offer medical and health-related advice on your website.
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6. Blogging Niche
A lot of Nigerians have seen just how lucrative the blogging business is and are venturing into it in their numbers.
Bloggers make money by writing about blogging and the use of SEO knowledge to make good content rank.
Most Nigerians who want to startup blogs, or have already started up blogs are always learning new ways to successfully run, improve and monetize their blogs.
In order to grow a successful blog in this niche, The first step is to have a deep-rooted understanding of the blogging industry and how it works.
Bloggers often need help with topics such as SEO (search engine optimization), Link building, or social media marketing.
If you want to create a blog that teaches other bloggers to grow a successful blog, you should have knowledge in these areas and be able to help bloggers increase their traffic, engagement, and income from blogging activities.
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7. Love And Relationship Niche
Love and Relationship blogging is a very profitable niche and less competitive too. There is a constant demand for content in this niche. The love and relationships niche isn’t particularly new in the Nigerian blogging business but it’s one of the highest consumed content by the Nigerian audience.
Reviews by different Nigerian bloggers show that their blog sites get more clicks per day when the blog post is related to romance, love, and relationship stories.
In the past few years, there have been many bloggers who have been able to make a living out of writing about love and relationships. Bloggers like The Love Life of an Asian Guy, Black Love Blog, and Your Tango are some examples of popular blogs in this niche.
The popularity of these blogs can be attributed to two things – the popularity of romantic comedies and the lack of good-quality content in this niche. I recently started a blog named We Still Tango in this niche and everything is going fine.
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8. Tech Niche
Tech niche is the father of all blogging niches, why? This is because the tech niche is always the first to adopt new technologies and it’s usually the most advanced in terms of technology.
Tech blogs usually have a large following and are updated daily with new information and cover topics related to technology.
The goal of a tech blog is to inform its readers about the latest developments in the world of technology, gadgets, and software. They also share tips on how to use these technologies more efficiently or how they can be used in different ways.
Tech blogs are also an excellent marketing tool for companies to reach out to their customers and potential customers by providing helpful information that is relevant to them.
It’s no news that countless Nigerian youths are going into the digital world. Tech niche blogs in Nigeria make one of the highest income earners simply by putting up content concerning the development in tech, new browsing gadgets, internet devices, and technological accessories.
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9. Food Niche
The culinary craft and food niche is not to be left out of this list. Nigerians are constantly surfing the internet in search of something new; a new recipe perhaps, or a new delicacy. A food niche blog is one of the few that has the highest patronage. As more visitors mean more clicks and more clicks mean more money.
There are many reasons why you should start a blog in the food niche. For starters, it is a growing industry which means that there are more opportunities for you to get noticed if you have the right skill set. It doesn’t matter what type of food niche you are interested in, whether local delicacies or international, there’s something for everyone in this industry.
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10. Sport Niche
Sports blogging is a popular hobby for many people. It can also be profitable. Bloggers earn money by attracting traffic to their blogs and then monetizing the traffic with ads or sponsored posts. It is possible to make money from sports blogging as long as you have a loyal following that generates enough revenue for you to make a profit.
According to data analysis, an estimated figure of 80 million Nigerian youth is football fans. An impressive figure, isn’t it? The sports niche has cemented its name amongst the best-paying blog niche by virtue of its fan base. A lot of money is made from blog posts about transfer rumors, match features, player stats, injury updates, and more.
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11. Cryptocurrency Niche
The cryptocurrency blog niche is one of the most popular niches for bloggers. It is a great way to make money and to share your thoughts with others.
Cryptocurrency blogs are becoming more and more popular in recent years. There are many reasons why they have grown so much in popularity, but the most important reason is that they provide a lot of information about cryptocurrencies and how to invest in them.
The crypto niche is a constantly evolving market. As the industry changes, new content ideas are needed to keep up with the latest trends. To do that, you need to know what your audience wants and needs.
Here are some examples of content ideas for crypto niches:
- Latest news from the crypto world
- How to invest in cryptocurrencies
- What blockchain technology is
- Cryptocurrency mining
- NFTs…and more.
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12. Education Niche
The education blog niche is a very popular one. Teachers, students, parents, and administrators all have the opportunity to share their thoughts and ideas on this topic. The blog provides a space for educators to share their expertise with others in the field. It also allows them to keep up with current trends in teaching or parenting techniques.
Education blogs offer advice on how to get your child into college or how to teach a particular subject. They also provide updates about university openings, admissions, tuition fees, departmental course details, scholarship opportunities career counseling, and much more.
Needless to say that there are tens of blogs in this niche in Nigeria, doing just fine.
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Untapped blogging Niches in Nigeria
Insurance Niche
The insurance industry is a highly regulated industry. It has strict compliance requirements and tight deadlines. These factors make it challenging for insurance companies to generate good quality content on their own.
This is where the need for an insurance blog comes in. The blog can serve as a central repository of all the latest news, updates, tips, and tricks related to the industry. This way, all employees can stay up to date with what’s happening in the industry without wasting time searching through various websites and social media channels.
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HMO blogging Niche
An HMO blog can be used to educate patients and the general public about your organization, its services, and its providers. It also provides a platform for members to share their experiences and ask questions.
The blog should be updated with new content at least once a week. It should also be easy to find on your website using search engines so that it can be found by interested parties.
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Investment Blogging Niche
Investment blogging is a great way to earn money, but you need to be careful. You can’t just start a blog and expect people to flock to it. If you want your investment blog to be successful, you need to have compelling content that is updated often.
Investment blogs are not for the faint-hearted, especially if the blogger has never invested in anything before. It takes a lot of research and time to make sure that your blog posts are accurate and up-to-date with what’s happening in the investment world.
Conclusion
Earning money from blogging as a Nigerian has never been as easy as it is in this current dispensation, as information about what a niche blog is, what a blog niche is, how to drive good organic traffic, and what the highest paying blog niches are at your disposal. It is now left to you to make the most of what you know.
Need help starting a niche blog?
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